STRAIT. THE LABEL EMBODIES THE ISLAND WOMAN, SHE WHO SHARES A DEEP CONNECTION WITH NATURE, ADMIRING AND ENJOYING ITS BEAUTY IN ITS SIMPLEST, YET RICHEST FORM
STRAIT. THE LABEL IS AN ISLAND LIFESTYLE BRAND CREATED, DESIGNED AND POWERED BY ISLAND WOMEN. FOR ALL WOMEN, WHEREVER THEY MAY BE IN THE WORLD.
Evoking a sense of timeless island living through elevated everyday pieces, made to stay with you from land to sea, day to night, now to forever.
We believe we are the artists of our own lives, each day an expression of who we really are. We create opportunity for an individual to connect, in their own way, to natural island elements. To stop, take a breath and cherish the moment.
Flowing like the tides, creating without borders, we are Strait.
A strait is a vital link between seas, symbolizing connection and unity. At Strait The Label, we embody this by connecting women across the globe, fostering a sense of belonging through the spirit of island living.
Celebrate the essence of togetherness and the timeless beauty of the sea in signature staples designed to make you feel confident, connected, and at home, no matter where your journey takes you.
Forever in a strait. state of mind.
ALYSSA MILLS
With deep ties to the Torres Strait and its people, Alyssa is forever joined to them through her husband Patty. Her deep respect, connection and love for Torres Strait Islanders is truly the heartbeat behind the brand and what drives her to not only share the beauty of creating but also champion the stories that deserve to be told. She is passionate about giving back to the cultures that the Strait team connects to and highlighting inspiring women around the world.
MALIA MURPHEY
Malia is a model, surfer, business owner and creative from Hawai'i, who is gifted in bringing a vision and a feeling to life. She oversees the creative direction, marketing, events and product designs at Strait. Using her ability to conceptualize and flesh out a concept from beginning to end she brings the brand aesthetic to life through campaign and content shoots.
NICKY FLETCHER
Nicky is a Hawaii born designer and model. She loves fashion, the ocean, short boarding and creating. Nicky oversees all designs, patterns, fabric, and fit for every collection along with managing the brands social media. Her eye for detail, understanding of what island girls truly want to wear and impeccable taste make her an invaluable part of Strait.
ARIANA MCNAMARA
Ari is a child of the pacific, with a love that stretches from land to sea. Her creative flair shines brightly as she assumes the role of both producer and visionary in brand content, campaigns and presence, where she breathes life into our story with every carefully selected prop and meticulously planned details.
MALIA MITCHELL
Malia gravitates towards the ocean's embrace, finding solace and adventure in Mother Nature and her island home, Hawai'i. With a natural affinity for marketing, she intricately weaves our brands relatability into every facet of user experience across all platforms. From handling customer service to managing fulfillment and operations, Malia epitomizes the heart and soul of our brands authentic connection with its audience.