The Journal

One year of Strait. The Label on the runway with a preview of our Babe Capsule Holiday '25 - for our first fashion show ever at Hawai'i Swim Show 2024.

We had our first pop up shop in Wakiki with our second collection PACIFIQUE, mahalo to everyone who came and supported us, that was so much fun!

From who we are, to who you are. We are all as different as unique.

Driven by timeless art & iconic moments, we connect people to the natural beauty & simplicity of island life.

At Strait The Label, we take pride in selecting fabrics that are not only luxurious and versatile but also sustainable

In a world where fashion trends come and go, there is a sanctuary where style remains timeless, effortlessly blending the spirit of island life with elevated everyday pieces.