Evoking a sense of timeless island living through elevated everyday pieces, made to stay with you from land to sea, day to night, now to forever.
We believe we are the artists of our own lives, each day an expression of who we really are. We create opportunity for an individual to connect, in their own way, to natural island elements. To stop, take a breath and cherish the moment.
Flowing like the tides, creating without borders, we are Strait.
A strait is a vital link between seas, symbolizing connection and unity. At Strait The Label, we embody this by connecting women across the globe, fostering a sense of belonging through the spirit of island living. Celebrate the essence of togetherness and the timeless beauty of the sea in signature staples designed to make you feel confident, connected, and at home, no matter where your journey takes you.
SEA • SURF • ACTIVE • LAND
MISSION
Our mission is to produce timeless sustainable lifetime pieces that elevate your everyday wardrobe. Strait The Label embodies the island woman – she who shares a deep connection with nature, admiring and enjoying its beauty in its simplest, yet richest form. At Strait, island life is our way of life. That’s what we call a ‘Strait state of mind.’
VALUES
Rooted in a conscious lifestyle, our commitment to sustainability remains at the forefront of each creation. Embracing small-scale production, we ensure that every item embodies quality and environmental mindfulness, from our range of eco fabrics and knits to our sustainable packaging, to sourcing and featuring natural and recycled fabrics.
We use certified fabrications with lower environmental impact and have full visibility on our supply chain from end to end. Our suppliers prioritize environmentally friendly practices, ensuring all production processes comply with low-impact and AZO-free dyes. They also adhere to the certified Oeko-Tex® 100 Standard, which guarantees responsible and non-toxic chemical treatments.
Emphasizing eco-friendly and sustainable practices throughout the entire production process. We strive to utilize natural, certified, and recycled fabrications, purposefully opting for materials with minimal environmental impact.
Our brand is dedicated to empowering women by showcasing the remarkable talents of women designers, artisans, and artists. Through active collaboration with local creatives, communities and likeminded women-owned businesses, we promote economic empowerment and foster positive social development, making a significant impact amongst women of all ages.
MEET OUR SIGNATURE LAND FABRICS
100% LINEN - LAND
OEKO-TEX® Standard 100 certified natural linen offers a remarkable blend of comfort, sustainability, and safety, making it an ideal choice for those who prioritize both personal well-being and environmental consciousness, set to become your favorite summer staple.
Its certification ensures that the fabric is free from harmful substances, promoting healthier living and peace of mind. Beyond its safety assurances, natural linen boasts exceptional breathability and moisture-wicking properties, keeping you cool and dry even on the warmest days. Its durability means it can withstand frequent use and washing without losing its luxurious feel or vibrant appearance. Embracing our natural linen isn't just about enjoying exquisite comfort; it's also a conscious step towards a healthier lifestyle and a more sustainable future.
Durability
- One of the strongest natural fibers, known for its durability and long lifespan.
- Resistant to Abrasion: It can withstand considerable wear and tear.
Breathability
- Natural Fiber: Linen allows air to flow through it easily, making it highly breathable.
- Coolness: It helps keep the body cool in hot weather, making it a preferred fabric for summer clothing.
- Thermo-regulating: Linen helps regulate body temperature, keeping you cool in summer and providing insulation in cooler weather.
Moisture-Wicking
- Absorbent: Linen can absorb up to 20% of its weight in moisture before feeling damp, keeping you dry and comfortable.
- Quick-Drying, reducing the likelihood of bacteria growth.
Hypoallergenic
- Natural and Non-Irritating: Linen is less likely to cause allergic reactions compared to synthetic fabrics, making it suitable for people with sensitive skin.
- Antibacterial Properties: Its natural fibers discourage the growth of bacteria and fungi.
Eco-Friendly
- Biodegradable: Linen is fully biodegradable, reducing its environmental impact.
- Sustainable Farming: Flax plants require less water and fewer pesticides than cotton, making linen a more sustainable choice.
Easy Maintenance
- Machine Washable: Linen is easy to clean and can often be machine washed, though it may require careful handling to avoid excessive wrinkling.
- Improves with Age: Linen becomes softer and more comfortable with each wash, enhancing its feel over time.
COTTON GAUZE - LAND
We chose OEKO-TEX® Standard 100 certified natural 100% cotton due to its exceptional comfort, breathability, and versatility. Its certification ensures that the fabric is free from harmful substances, promoting healthier living and peace of mind. As a natural fiber, cotton is gentle on the skin & hypoallergenic, making it ideal for those with sensitive skin. Its excellent moisture-wicking properties keep you cool and dry, providing comfort in warm weather. Additionally, cotton is durable, easy to care for, and biodegradable, reducing its environmental impact. These attributes make cotton a practical, sustainable, and comfortable choice for everyday wear.
ECO TERRY - LAND
Presenting our newest beloved Land texture, Eco Terry Knit. Immerse yourself in the earthy hues and exquisite feel of 'Lush Terry,' featuring a laser-cut hibiscus design in mossy green. Delight in the velvety softness of 'Sugar Cane,' a rich warm brown terry knit that caresses your skin. Dive into timeless summer staples, crafted from ethically sourced natural regenerated cellulose fibers, and revel in unparalleled comfort, quality, and effortless elegance, while staying true to our values of conscious living.
MEET OUR SIGNATURE SWIM FABRICS
ECO TERRY - SEA
Introducing our Eco-Terry swim fabric, meticulously crafted from recycled Polyamide, Econyl® - a luxuriously soft, terry-textured knit material. Econyl® is remarkable 100% regenerated nylon fiber, produced using a combination of pre and post consumer waste, sucha as discarded fishing nets, industrial plastic waste and fabric remnants. By opting for Econyl® instead of Nylon, we significantly reduce the global warming potential (GWP) by up to 90%. This Italian-Made fabric, spun from Econyl® fibers, is celebrated for its versatility, boasting attributes such as stretch, UV protection, breathability, softness, and compression. Moreover, it exhibits exceptional resistance, being twice as durable against chlorine and suntan creams in comparison to competitors’ fabrics.
- Using ECONYL® reduces the global warming potential (GWP) by up to 90%
BASE KNIT - SWIM
Coming this fall! Indulge in new silky smooth recycled swim base fabric, custom dyed and printed to perfection. Made from recycled polyamide, it offers the ideal blend of softness, strength, and durability. This innovative material boasts excellent recovery and elongation, ensuring a snug fit that shapes the silhouette while allowing complete freedom of movement and unparalleled comfort. Enhanced with stretch, UV protection, breathability, and compression, our swim knit fabric not only feels luxurious against the skin but also performs exceptionally well in active environments. In our commitment to sustainability, we strive to use only natural, recycled, and reuse remaining materials, moving forward - for the planet.