Evoking a sense of timeless island living through elevated everyday pieces, made to stay with you from land to sea, day to night, now to forever.
We believe we are the artists of our own lives, each day an expression of who we really are. We create opportunity for an individual to connect, in their own way, to natural island elements. To stop, take a breath and cherish the moment.
Flowing like the tides, creating without borders, we are Strait.
A strait is a vital link between seas, symbolizing connection and unity. At Strait The Label, we embody this by connecting women across the globe, fostering a sense of belonging through the spirit of island living. Celebrate the essence of togetherness and the timeless beauty of the sea in signature staples designed to make you feel confident, connected, and at home, no matter where your journey takes you.
SEA • SURF • ACTIVE • LAND
MISSION
Our mission is to produce timeless sustainable lifetime pieces that elevate your everyday wardrobe. Strait The Label embodies the island woman – she who shares a deep connection with nature, admiring and enjoying its beauty in its simplest, yet richest form. At Strait, island life is our way of life. That’s what we call a ‘Strait state of mind.’
VALUES
Rooted in a conscious lifestyle, our commitment to sustainability remains at the forefront of each creation. Embracing small-scale production, we ensure that every item embodies quality and environmental mindfulness, from our range of eco fabrics and knits to our sustainable packaging, to sourcing and featuring natural and recycled fabrics.
We use certified fabrications with lower environmental impact and have full visibility on our supply chain from end to end. Our suppliers prioritize environmentally friendly practices, ensuring all production processes comply with low-impact and AZO-free dyes. They also adhere to the certified Oeko-Tex® 100 Standard, which guarantees responsible and non-toxic chemical treatments.
Emphasizing eco-friendly and sustainable practices throughout the entire production process. We strive to utilize natural, certified, and recycled fabrications, purposefully opting for materials with minimal environmental impact.
Our brand is dedicated to empowering women by showcasing the remarkable talents of women designers, artisans, and artists. Through active collaboration with local creatives, communities and likeminded women-owned businesses, we promote economic empowerment and foster positive social development, making a significant impact amongst women of all ages.
Made by Women, For Women — Always.
At Strait The Label, everything we create starts with intention — from the fabrics we source to the hands that craft them. We’re an all-women team, and we’re proud to partner with a women-run factory where every piece is thoughtfully made with our bodies, our lifestyles, and our confidence in mind.
It’s that finely feminine touch — the little details, the flattering fits, the conscious creations — that sets us apart. Swimwear and ready-to-wear designed for movement, sun, and slowing down. Elevated essentials for your next island escape, consciously made to feel as good as they look.