strait. the label embodies the island woman. She who shares a deep connection with nature - admiring and enjoying its beauty in its simplest form, LIVING A LIFE BY HER VALUES.
Strait. The Label embodies the island woman, she who shares a deep connection with nature, admiring and enjoying its beauty in its simplest, yet richest form.
Strait. The Label is an island lifestyle brand created, designed and powered by island women. For all women, wherever they may be in the world.
strait
noun
noun: strait; plural noun: straits
a narrow passage of water connecting two seas or two other large areas of water.
At the heart of Strait. The Label is an affinity with land, sea and culture.
Each collection captures the true essence of island life.
Acute appreciation for natural elements and everything nature has to offer. Being truly humbled by the sheer beauty and power of the sand, sea, sun and scenery in a way that only a true islander knows.
A PAUSE
A moment of reflection, inner calm and clarity. Feeling present in the moment. A multi-sensory experience where all senses are heightened.
energy, optimism and gratitude
Often experienced in active celebration in the form of cultural dance, traditional dress-making etc.
A feeling of belonging
Being part of something greater, a community, united by common values & beliefs.
Flowing like the tides. Fused to land, sea and each other. Creating without borders. We are Strait.
Alyssa Mills
Founder and Creative Director
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With deep ties to the Torres Strait and its people, Alyssa is forever joined to them through her husband Patty. Her deep respect, connection and love for Torres Strait Islanders is truly the heartbeat behind the brand and what drives her to not only share the beauty of creating but also champion the stories that deserve to be told. She is passionate about giving back to the cultures that the Strait team connects to and highlighting inspiring women around the world.
Malia Murphey
Art Director, Designer
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Malia is a model, surfer, business owner and creative born and raised in Hawaii who is gifted in bringing a vision and a feeling to life. She oversees the creative direction, marketing, events and product designs at Strait. Using her ability to conceptualize and flesh out a concept from beginning to end she brings the brand aesthetic to life through campaign and content shoots.
Nicky Fletcher
Head Designer, Social Media Manager, Fulfilment
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Nicky is a Hawaii born designer and model. She loves fashion, the ocean, short boarding and creating. Nicky oversees all designs, patterns, fabric, and fit for every collection along with managing the brands social media. Her eye for detail, understanding of what island girls truly want to wear and impeccable taste make her an invaluable part of Strait.
Renae Nona
Designer
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Renae is a Torres Strait Islander woman. She is currently one of the few who hand makes AuGem Wali’s - their traditional island dresses. This often outsourced skill is incredibly rare and deserves to be celebrated. Her love for culture and family is carried on through her art of making dresses.
Tahlia and Aisha Bowie
Artists and Models
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Tahlia and Aisha are twin sisters from the Torres Strait, Australia. They were raised going back and forth between Hammond Island and Thursday Island. Love for their culture and traditions, and all that encompasses, is a major inspiration and driving force for them in everything they do- whether in art, awareness or lifestyle. Their collective dream is to be able to give back to their community- having the ability and resources to create opportunities for others. Whether it be putting on an event or opening up possibilities, their hearts yearn to pour into their people.
The Isle collection
Isle invokes the feeling of bliss and comfort with prints inspired by island blooms across the pacific, each stitch and seam hugging like its fluid waters.