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strait. the label embodies the island woman. She who shares a deep connection with nature - admiring and enjoying its beauty in its simplest form, LIVING A LIFE BY HER VALUES.


Unwind beneath the equator sun with our latest look book collection. Immerse yourself in the crystalline waters, savor the refreshing taste of ice cold coconuts freshly cracked open, and relish the fragrance of freshly picked Tiare flowers. Amidst the lush greens, indulge in the delights of fresh fish, warm baguettes, and a bounty of tropical fruits.

Let the allure of Rotui and the exotic Tahiti drink transport you to the heart of the South Pacific islands — the birthplace of island life and the rich tapestry of Pacific culture. Welcome to the captivating embrace of French Polynesia, South Pacifique.